Our Story
SWP was founded by endurance cyclist and neuromechanist Pamela Minix, whose vision was to build a smarter, safer future in sport through science and athlete-centered innovation. Her work began in 2010, collaborating with sport researchers, governing officials, and trauma-informed health professionals to define what a truly healthy sport culture looks like. Today, that vision lives in SWP, which recognizes athlete experiences and translates them into simple, actionable data.
Our Mission
We exist to ensure every athlete is seen, safe, and supported—and to help organizations turn wellness into growth, longevity, and performance.
Our Science
Built on 15 years of sport‑science innovation and continuous research with youth, collegiate, Olympic, and professional programs, SWP converts daily check‑ins and context clues into clear, predictive wellness scores. The result is pre‑emptive safety intelligence that leaders can apply without needing a Ph.D.—dashboards surface only what matters most, when it matters most.
